WHAT WE DO

brand strategy

Unlocking the code of brands and consumers is what we do.  We strive to understand who you are both instinctually, practically, and emotionally. Our goal is to define your purpose, your DNA, and your voice so we can deliver an amazing dialogue and bond between you and consumers.

band-strategy-hero-img
band-strategy-hero-img

brand strategy
approach

How do we define your brand DNA? By questioning, prodding, observing and challenging conventions.  We obsess over learning about your business.  Not just advertising or marketing but your whole business. Operations, customer service, retail, finance; it’s all up for grabs because your brand lives in those silos too  We spend time listening to and engaging with your customers, your employees, your business partners and yes, your competitors.  We look for tension points in your category that need to be alleviated and discover unique and relevant ways for your brand to delight the consumer. We are focused on brand value and shareholder wealth.  It’s a lot of work, but someone has to do it!

brand strategy
approach

How do we define your brand DNA? By questioning, prodding, observing and challenging conventions.  We obsess over learning about your business.  Not just advertising or marketing but your whole business. Operations, customer service, retail, finance; it’s all up for grabs because your brand lives in those silos too  We spend time listening to and engaging with your customers, your employees, your business partners and yes, your competitors.  We look for tension points in your category that need to be alleviated and discover unique and relevant ways for your brand to delight the consumer. We are focused on brand value and shareholder wealth.  It’s a lot of work, but someone has to do it!

brand strategy
services

noun_Research_2831444

Research
(B2B/B2C)

noun_insight_2602114

Insight
development

noun_DNA_2922443


Brand

definition

noun_chart_2227565

Brand
positioning

noun_organization_1361379

Brand & product
architecture

noun_message_2423399

Content
strategy

noun_strategic insights_2009728

Message
development

noun_Megaphone_1123446

Brand voice
& tone

noun_Expansion_1617511

Brand
measurement

noun_analytics_2828486

Data
analytics

brand strategy
services

noun_Research_2831444

Research
(B2B/B2C)

noun_insight_2602114

Insight
development

noun_DNA_2922443


Brand

definition

noun_chart_2227565

Brand
positioning

noun_organization_1361379

Brand & product
architecture

noun_message_2423399

Content
strategy

noun_strategic insights_2009728

Message
development

noun_Megaphone_1123446

Brand voice
& tone

noun_Expansion_1617511

Brand
measurement

noun_analytics_2828486

Data
analytics

proprietary
tools

Because it’s fun to create stuff…

noun_team_939442
PlayGround™

A qualitative insight session that helps us to understand how to “unlock the code” of consumer emotions & instinctual needs. It is designed to understand consumer motivation related to their behavior by examining their collective unconscious. Client participation strongly encouraged… no hiding behind the glass.

noun_Maze_2064547
digital DNA

A quantitative digital platform providing access to over 1.8 million global consumers via mobile devices &/or computers. The tool provides us with the ability to track consumer trends, identify key segment profiles, test & evaluate creative ideas from positioning statements to brand identity elements such as logos, packaging, and more.

noun_satisfaction_3146975
Project: FollowMe (PFM)

A digital diary platform that enables direct conversations with consumers 24/7. Designed to seamlessly integrate into consumer’s lives to gauge emotional & instinctual levers in real time.  An ethnography on steroids.

noun_people_2989920
Voices Across the World (VXW)

Documentary-driven anthropological content used to discover the real driving forces behind consumer behavior & engagement using a brand or a specific topic/concept.

noun_Bomb_2295148
Disruption Days

One to three-day sessions meant to assist clients in the art of disrupting norms & conventions to develop breakthrough ideas, products, & services.

proprietary
tools

Because it’s fun to create stuff…

noun_team_939442
PlayGround™

A qualitative insight session that helps us to understand how to “unlock the code” of consumer emotions & instinctual needs. It is designed to understand consumer motivation related to their behavior by examining their collective unconscious. Client participation strongly encouraged… no hiding behind the glass.

noun_Maze_2064547
digital DNA

A quantitative digital platform providing access to over 1.8 million global consumers via mobile devices &/or computers. The tool provides us with the ability to track consumer trends, identify key segment profiles, test & evaluate creative ideas from positioning statements to brand identity elements such as logos, packaging, and more.

noun_satisfaction_3146975
Project: FollowMe (PFM)

A digital diary platform that enables direct conversations with consumers 24/7. Designed to seamlessly integrate into consumer’s lives to gauge emotional & instinctual levers in real time.  An ethnography on steroids.

noun_people_2989920
Voices Across the World (VXW)

Documentary-driven anthropological content used to discover the real driving forces behind consumer behavior & engagement using a brand or a specific topic/concept.

noun_Bomb_2295148
Disruption Days

One to three-day sessions meant to assist clients in the art of disrupting norms & conventions to develop breakthrough ideas, products, & services.